You can't sell what
your body isn't going
to let you.
You have the plan. You have the skills. Something keeps stopping you and it lives in your body. That's not a mindset problem. That's where the real work is.
The gap isn't information. It's integration.
You've done the courses. You know the strategy. But when someone asks your price something in you goes quiet. When it's time to post, to pitch, to put a number on your work, your body just... doesn't.
That's not a mindset issue to push through. That's your body telling you it's not ready yet. And learning to hear that is where we make the biggest breakthroughs.
Pick your entry point
All roads lead to a business that feels like yours.
I spent 15 years in rooms that didn't have space for this work. So I made my own.
Military. Tech. Corporate. I was good at all of it. And I slowly built a community of women entrepreneurs on the side because I couldn't find a room that felt right, one that taught me the tools without the chest-beating cold outreach energy.
So when the opportunity came to go all in, I did. I brought everything. The structure, the strategy, the agile frameworks, and I blended it with what I'd been learning about bodies, breath, and what actually makes people move.
I'm also a mom, a powerlifter, a chicken keeper, and a Turlock native who grew up on a peach farm and still thinks the Central Valley doesn't get enough credit.
"As someone who tends to overthink, get overwhelmed, and freeze up, Krista helped me to break down both my thoughts and tasks so that I could move forward with a clear strategy. I would highly recommend working with her for business or personal consulting!"
— Meredith L.
"Krista has a gift of making everyone feel safe and comfortable to talk about dreams, fears, failures and successes. I come away feeling energized and with renewed focus."
— Karen
"I will shout you from the rooftop, that your program really works."
— Genesis
"I am mind blown at the amount of effort you put into my website, with curiosity to my full story and implementing that into my product, showing my passion through the words! I am so pleased with your genuine, intellectual nature and efforts to make my craft was not only seen and ..."
— Candace
"Krista really put her heart into it. It didn't feel cookie-cutter, it felt tailored to me. The tools she shared helped me focus, and I'm seeing real results in my work and in how I show up. I couldn't have done it without her thoughtful and approachable guidance."
— Erin
"Working with Krista Luna has been an absolute game-changer and is truly one of the best investments I have ever made for my business. She helped me develop a comprehensive marketing plan that finally puts all my tools and strategy in one place. What I appreciated most was how Kri..."
— Elba M.
FAQs
I'm an embodied business coach and U.S. Air Force veteran with over 15 years in high-stakes leadership, product management & strategy. Studio Willow is what I built when I couldn't find it anywhere else, a place where rigorous strategy and nervous system intelligence live in the same room. I work with women solopreneurs, coaches, creatives, and solopreneurs, who are capable, committed, and quietly exhausted by business models that weren't built for the way they think and feel.
Studio Willow is rooted in California's Central Valley, based in Turlock with active community presence in Modesto and Merced through in person event. Virtual sessions are available to women across California and beyond. If you're in the San Francisco Bay Area and looking for embodied business coaching, strategic support, or retreats, you're in the right place.
Traditional coaching focuses on tactics. Therapy focuses on processing the past. Studio Willow does something different, it integrates both. We don't just build a strategy and hand it to you. We look at where your body is bracing when it's time to pitch, price, or show up, and we work there first. You leave with a clear plan and a nervous system that can actually hold it. That's the difference between information and traction.
Here's the simplest version: procrastination is not a time management problem. Perfectionism is not a standards problem. Analysis paralysis is not an information problem. They're all your nervous system hitting the brakes on something that feels unsafe, even when you consciously want to move. Somatic practice gives you the tools to notice when that's happening and actually do something about it. It's not about slowing down. It's about building the internal conditions where forward motion feels possible.
That makes complete sense, and it's actually why most women find me. The issue usually wasn't the information. It was that you weren't yet regulated enough to hold the growth those programs demanded. Think of it this way: how willing are you, on most days, to show up as the most grounded, clear-headed version of yourself? That capacity is what we build first. Strategy handed to an overwhelmed nervous system doesn't stick. Strategy built on top of real internal steadiness does.
Studio Willow is built so you can start wherever you are. Monthly community membership starts at $77. Masterclasses and workshops run $150 to $170 per seat. Private retainer work is by application. There’s a genuine entry point at every level — nothing here is a watered-down version of the real thing. Before the investment question, though, the one worth sitting with is this: what is another year of spinning in place actually costing you? Not just in revenue — in energy, in time, in the slow drain of building something that doesn’t feel like yours.
You came in with a brand that had strong bones and a fuzzy focus. Most coaches hand you a framework and send you off to figure out why it isn’t working. Here, we name what’s actually in the way — whether that’s a positioning gap, a pricing block, or a nervous system that’s been quietly running the show — and we build around what’s actually true for you. You leave with a niche that fits, a strategy you own, and two clear doors into your business. That’s not a framework. That’s sovereignty.
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What if your body got to be part of the plan?
Not as a problem to manage. Not as the thing slowing you down. As a real source of information about what your business actually needs next.
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